However, the most enamoring part of the show isn’t the before and after - it’s the in-betweens. The show is a highlight reel of how a couple or a family has completely renovated their average-looking space and made it look like it belongs on a magazine cover. HGTV has taken the American dream and deconstructed it into miniature procedural documentaries that always have a happy ending. After all, how can a family fall apart when the living room design and layout are perfectly optimized for spending quality time together? How HGTV Makes Dreams a Reality While this is certainly not true, it’s a largely harmless belief system held by the majority of Americans today. Having a “good house” helps make families feel like they’ll avoid many of the challenges that plague other families. Or, teenagers who spend eternity in their rooms when there’s a den with a big screen television and a wet bar for entertaining. It’s difficult to imagine married couples arguing about divorce in a stunning open-plan kitchen with stainless steel appliances. What makes a house a “good” one has changed over the years, but the core psychological reasons behind the desire remain the same. Having a “good house” is a big part of the “I made it” trifecta - along with getting a “good job” and having a loving family. It became a check-it-off-the-list goal that nearly everyone strived for. In the past, the importance of having a “good house” was impressed upon children and teenagers. What’s So Great About HGTV Anyway?Įssentially, HGTV realizes the American dream. There’s no doubt that HGTV is society’s not-so-guilty pleasure, but what is it that makes the channel so enamoring? More importantly, how does HGTV’s approach to interior design change the game for designers, furniture retailers, and related industries? From a 3D room planner to augmented reality space designer, should you take a page out of the HGTV book? Let’s find out how a virtual room designer changed everything. Millennials, in particular, gravitate towards HGTV and this age group comprises about 55% of the network’s viewership. In fact, HGTV garnered more viewers that year than CNN and most other cable networks - 880,000 to be exact. In 2016, HGTV was the third most-watched cable network, just behind ESPN and Fox News. HGTV, or Home and Garden Television, has taken the world by storm.
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